As we here in Florida emerge from nearly a week of nightly sub-freezing temperatures, I want to pass along something I witnessed. Talk about making the most of the situation…this clever merchandising maneuver is straight-up guerilla, and something every shop manager should consider adding to his or her bag of tricks. It’s hardly a home run in terms of dollars, but last I checked it all counts. Read the rest of this entry »
Posts Tagged event retailing
Slick Move for Chilly Guests
Jan 14
Major Flavor — Finale
Mar 20
When I closed Part 1 of this piece, I mentioned that this final part would provide the bait for you to sell your Limited Edition, Augusta color scheme golf shirts. With the shirts and the display we’ve created something visually compelling. To complete this project let’s now talk about adding the flavor of The Masters to your display. That’s right…we are going to integrate this display with food. Read the rest of this entry »
Major Flavor — Part 1
Mar 19
With its arrival in Florida, the Tour season is now in full swing. Although the west coast tournaments are no less important, it just seems like things really start popping when the Tour hits Florida. It may also have something to do with the fact that at this time of year the northern courses are getting ready for play, so the entire country is starting to think about golf. Read the rest of this entry »