As we here in Florida emerge from nearly a week of nightly sub-freezing temperatures, I want to pass along something I witnessed. Talk about making the most of the situation…this clever merchandising maneuver is straight-up guerilla, and something every shop manager should consider adding to his or her bag of tricks. It’s hardly a home run in terms of dollars, but last I checked it all counts. Read the rest of this entry »
Posts Tagged golf shop retail
Slick Move for Chilly Guests
Jan 14
Frames: Anatomy, Form, and Function
The most basic definition of a sunglass frame is a lens holder. However, as with any consumer product, elements of style, fashion, and improved functionality play quite a large role in helping to attract attention in the shop. Much of the sellability of a sunglass line comes from the styling. The “look” created by the marriage of the frame and lens into a cool looking, better performing product. Read the rest of this entry »
Polarization versus UV Protection:
My initial thought to start this series was to detail the anatomy of a sunglass. But, I changed my mind. We will identify the various parts and their proper names as we go. Instead, I want to jump right in to what appears to be one of the most confusing concepts regarding eyewear: Polarization and UV Protection. Read the rest of this entry »